In the movie Ghostbusters,
the character named Egon famously states, “Print is dead.” in one of his few
lines. That was in 1984, twenty years ago! Many people may absolutely agree
with that sentiment now. In 2014, the age of smartphones, apps, and social
media, is there even a place for traditional media anymore?
The answer to that question is like a cake: many layered. On
one hand, it’s possible that any random person on the street will agree that
the printed word is no longer useful, not when almost all books, newspapers and
magazines now have online or on-screen counterparts. On the other hand, it
somehow still feels too strange, and too futuristic to picture a world without
books, bookshelves, or magazine stands around corners.
That may actually be the key, to have counterparts or
doubles, for traditional media to adapt and learn to be in both analog and
digital worlds simultaneously. It’s said that 74% of American adults still have
a weekly habit of reading a newspaper, whether online or on hand. Traditional
media is not dead, it’s evolving. And will need to continue to evolve in order
to survive.
Also, at the end of the day, there will always be people
with a fondness, maybe even sentimentality for books, newspapers, and other
forms of traditional media. As a race, we tend to form attachments for things,
and develop nostalgia quickly. It will be up to us to continue, and to teach
our children, to use these traditional media forms.
And when it comes to using these traditional media forms for
advertising, there are TV commercials, radio ads, and billboard ads still
abounding! The window for these mediums to still be advantageous to advertisers
and marketing is far from closing. As a rule in marketing, you try to get the
message out in any and every way that works, and traditional media is still in
the ring, ready to pack a punch.
To learn more about how to use traditional media in today's modern world for better marketing, visit www.CreativeOptionsMarketing.com today!
